EP 017: Running Your Small Business with an Attitude of All About Them

Bruce has helped create some of the world’s most compelling brands including Miami.

Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. He has published four books on advertising including his latest – All About Them.

If you ever find yourself saying that you wish you could do more marketing and branding but you just don’t have the resources that big companies do so, then Bruce has news for you! He believes small businesses can brand and market themselves well, regardless of whether you provide a plumbing service or own a restaurant. He believes that in order to do this you need to truly understand your own brand value and be given or exposed to the right tools and taught how to use them. So, he walks us through some the steps that you can take to avoid the pitfalls of poor branding and marketing and how you can set yourself apart from others who are in the same industry or provide the same service or product as your business.

You can find Bruce’s latest book here, All About Them. You can also get in touch with Bruce and find out more about what he does through his website, YouTube page or follow him on Twitter at the following links:

Conference highlight

Brand ManageCamp


Las Vegas, NV : September 26 – 27, 2017


Influence 2017, National Speakers Association


Lake Buena Vista, FL: July 8 – 11, 2017

This podcast with @bruceturkel really nails marketing and branding on the head. Thanks @SPRHPodcast! Click To Tweet


SPRH Podcast is sponsored by:

Knight Dik Insurance


Cumulus Global