EP 095: Making Friends With The Media In Your Small Business

Have you been trying to pitch your small business to media? Are you struggling to get the coverage you are looking for? Do you have the right strategy?

In this episode, Matt and Dan speak to Alex Lyman, a journalist and business consultant. Alex’s niche is supporting college start-up companies with their media relations.

Alex shares tips from how to create effective press releases to how to form relationships with journalists. Alex teaches small business owners how to leverage on media to benefit the business in the long term. She has worked with a variety of companies including start-ups like AnyCafé, ZIRUI, and Lumme.

Alex began her media career at local news station ABC40/FOX6 as the weekend assignment editor. She was quickly promoted to 5:00 p.m. newscast and weekend producer. Before this, she was a freelance reporter for The Republican newspaper and Masslive.com. She has also been a blogger for the Huffington Post and has contributed guest blogs for other companies including BRIGADE, Casting Hope, TreatNow.org, and the Entertainment Industries Council, among others.

You can connect with Alex through the following website and social media accounts:

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You can find out more about how Dan can help you reduce anxiety issues at www.dancandell.com. You can also get Dan’s book, The Hypnotic Connection: How to Influence and Persuade Anyone, with a free copy of his motivational mixed tape, here.

Looking for a speaker and workshops for your team? You can find details about Matt’s programme, CarePackage, at www.breakthrough-champion.com.