EP 70: Crisis Management: Why People, Plans, and Process Matter

Are you “crisis-ready”? Have you assessed what could be high-risk scenarios for your small business? What’s the difference between a crisis and an issue? Is there a crisis brewing in your small business that you might not even know about?

On this episode, Matt and Dan speak to Melissa Agnes, a leading authority on crisis preparedness, reputation management, and brand protection. Melissa shares how small businesses can be “crisis-ready” and what it means to build an invincible brand.

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others. In 2015, she gave a TEDx talk in Los Angeles discussing the secret to successful crisis management in the 21st century. Melissa is a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, and USA Today. Melissa also teaches crisis management in university courses around the world, including at NYU and McGill.

You can connect with Melissa through the following website and social media platforms:

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You can find out more about how Dan can help you reduce anxiety issues at www.dancandell.com.Those who are looking out for a speaker and workshops, you can find more details about Matt’s newest programme, Care Package, on how to care for your clients and get more referral clients through care and gratitude at www.breakthrough-champion.com.